Company: Zak Designs
Industry: FMCG
Product/Services: Licensed Dinnerware & Children's Drinkware and Lunchbags

Challenge: After a change in Senior Management work closely with the new Board Of Directors to strategically align New Product Development, Licensing and Marketing to drive increased Sales.

Approach: Hands on, immersed in the day to day Marketing & Licensing activity, worked closely with the Board & Sales Team to gain a thorough understanding of the current situation versus the desired objectives.

Solution: Strategically aligned the New Product Development, Licensing and Marketing activity with the Organisation's goals, making the day to day processes transparent to all,
re-energising the teams to become more productive and commercially focused.

Client comment: Richard and his team provided strategic insight into the business and working closely with the Sales Team he identified new Sales and licensed product opportunities.
He re-organised our New Product Development process and working with the Design Team & Licensors created products for Sales that recognised what the market really needed.
David Turner - Managing Director



Company: Air Technology Limited Energy Saving Specialists
Industry: Energy
Product/Services: Independent supplier of Energy Saving Solutions specialising in Compressed Air, Water & Inert Gases

Challenge: With all the Consulting Engineers and the Managing Director actively involved with live projects provided the expertise and resource to identify new markets and customers.

Approach: Working closely with the Managing Director defined potentially attractive Target Markets. Undertook significant desk research using both the internet and telephone to identify the key targets.

Solution: Produced in-depth Industry Reports (Pharmaceuticals, Water, Power Generation) providing valuable background into the industries as well as producing eye catching mailers to be sent to verified mailing lists of all the key target customers.

Client Comment: Richard has added real value to my business and has quickly become an invaluable Sales & Marketing resource which I can tap into when needed. By researching industrial markets, identifying key decision makers and targeting these with impactful mailings we will soon be opening new doors and generating significant Sales.
Eric Harding - Managing Director


Company: Mulberry Square
Industry: Creative
Product/services: Marketing Services

Challenge: Over time the agency had developed organically to provide an extensive range of Design and Creative Services but needed a fresh approach and clarity of vision to focus on the most profitable Sales opportunities.

Approach: Working closely with the Managing Director analysed the business performance and relative commercial returns for the wide range of Products and Services offered.

Solution: Redefined the business as a Marketing Services Agency with specialist focus in 3 specific areas: Design, Print Management & Internet Solutions.

Client Comment: Richard provides clarity and focus to my business and has helped define the future strategic direction so that the right resource is allocated and we can profitably drive sales. His approach is refreshing.
Craig Johnstone - Managing Director


Company: Cash Protection Agency Limited
Industry: Financial Services
Product/services: Debt Collection & Credit Control

Challenge: With no formal Marketing input over its 16 year trading history the organisation recognised in order to maximise it's Sales potential in the current economic climate specialist attention was required to develop its internet presence and general Marketing Communications.

Approach: Compared the services offered by the agency through the internet and printed materials (brochures, leaflets, etc) to competitors and Sales & Marketing best practice.

Solution: Created a Marketing Communications Plan clearly identifying the unique benefits of the range of Services offered as well as defined a new creative direction across all communications that is relevant, consistent and has impact with the target customers.

Client comment: With all hands on deck and little time to focus on identifying new Sales opportunities, Richard rapidly gained a strategic insight into my business and created a practical and affordable Sales & Marketing Communications Plan targeting new markets and customers which I believe will really drive the Sales of my business forward.
Fiona Parker - Managing Director